The central message is to focus on building your business , such that it shouldn’t require you. This is an important thing to keep in mind for distinguishing between having a job, and building a business. If your business needs you, it’s not a business yet.
“If your business depends on you, you don’t own a business— you have a job. And it’s the worst job in the world because you’re working for a lunatic! “And, besides, that’s not the purpose of going into business. “The purpose of going into business is to get free of a job so you can create jobs for other people.””
“That most people who go into business don’t have a model of a business that works, but of work itself, a Technician’s Perspective, which differs from the Entrepreneurial Perspective in the following ways:
“Said another way, the Entrepreneurial Model has less to do with what’s done in a business and more to do with how it’s done. The commodity isn’t what’s important— the way it’s delivered is.”
“A systems-dependent business, not a people-dependent business.”
“Pretend that the business you own— or want to own— is the prototype, or will be the prototype, for 5,000 more just like it. That your business is going to serve as the model for 5,000 more just like it. Not almost like it, but just like it. Perfect replicates. Clones.”
“Go to work on your business rather than in it, and ask yourself the following questions:
“I believe it’s true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next.”
““The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.”
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